What Is Pay Per Click And How Can It Help You Generate Leads For Your MLM
Pay Per Click is an advertising model in which advertisers pay for click throughs to their website. Ads are served based on keywords or themes. It is also known as ppc ad or cost per click (cpc advertising). Let’s look at how you could use ppc advertising to generate leads for your mlm.
One of the biggest benefits of pay per click advertising is how quickly you can be on page one of a search engine. One of the most popular ppc programs is Google Adwords. You can set up a campaign and be on page one for Google for targeted keywords and getting leads in less than one hour.
The basics you need to know are.
1. What is your monthly or daily budget
2. What keywords are you targeting
3. What is the classified ad copy
4. What is the website address you are promoting
It is strongly suggested that you have a landing page that you send your traffic to when they click. I use the Amazing Success System for my Landing Pages. Using the direct sale replicated website most mlm companies give you is a bad idea because traffic comes and goes without any way for you to capture it for future follow up.
Because you do not know how many visitors it takes to get a sale you want to concentrate on getting the lead.
The real key to pay per click advertising is getting the most amount of traffic for the least amount of money. Remember, you are going to be billed for every click so the trick is to get the highest number of clicks for the lowest possible amount of money.
It is still possible to get bids as low as .05 cents per click with many search engines. It all depends on the keywords. A word like mlm might go for one dollar a click where the words mlm home business opportunity might be .10 cents.
As a general rule the longer the keyword phrase the less the cost per click. It will be worth your while to go to Wordtracker.com and take a one week subscription for $30. Use this week to develop a list of hundreds and thousands of potential keywords to bid on.
Explore variations of popular keywords in the niche of your mlm. You can develop a list around words like mlm, network marketing, multi level marketing, home business, home based business, internet marketing, work at home, make money, earn money, and others.
Dig deep and come up with words that are being searched every month online. Even words getting only a few searches are potential traffic and can end up costing you less. As you build your list increase the number of words you are bidding on.
Over a period of time your goal is to come up with statistics that show you how many clicks does it take to get a lead. How many leads does it take to get a new distributor. You can eventually arrive at your cost per distributor and then use that to either increase or decrease your monthly budget for pay per click advertising.
Here are some of the pay per click search engines I use.
Google- http://www.google.com/intl/en/ads/
MSN- http://startadcenter.com/inexpMar_src/
Yahoo- http://searchmarketing.yahoo.com/
——————————————————————————————-
Setting up Google Adwords and Tips For Finding Keywords
Google Adwords is a pay per click advertising program where you can create your own ads and bid on keywords relative to your mlm business. Here are the basics of setting up your own campaign on Google Adwords and where to find the best keywords to bid on.
The first thing to do is to open an account with Google. Here’s how you do that.
1. Go to www.google.com
2. Click on the “Advertising Programs” link just below the search box.
3. Click on the “Google Adwords” link
4. Now you will get a page that allows you to register for an Adwords account - go through it step by step to create it.
Once you’ve opened your account, the next thing to do is to educate yourself on how to use the Adwords. There are various rules that need to be followed as well as a number of tools to learn about.
Because we are talking about your money it is worth it to take as much time as you need to become familiar with how to use Adwords to your best advantage. Google tutorials are available right there on the site.
If you really want to get into the ins and outs of Google Adwords order a copy of Perry Marshall’s ebook “The Definitive Guide To Google Adwords.
http://perrymarshall.com/google/
Getting the right keywords is an important step. Here is one tool Google offers to build your keyword list.
https://adwords.google.com/select/KeywordToolExternal
Today people are searching the internet in what is labled long tail phrases. We used to type network marketing. Now we type best network marketing internet business. Knowing what is being searched is important because you want your Adwords that you bid on to include as many keywords as possible.
The other thing is longer keywords generally cost less to bid on. The more often a word is searched the more you pay for it. If it costs $1.00 a click for the word mlm and only .10 cents for mlm internet home business how can you get more traffic for the same amount of money.
If a keyword only costs .10 cents you can get 10 clicks for $1. Another way to view it is you can get 10 potential visitors versus just one. Pay per click advertising is no different than any other form of marketing. It is a numbers game and the more people you have visiting your mlm business, the better your chances of signing up more new distributors.
One free source for keyword research is found here at Overture:
http://inventory.overture.com/d/searchinventory/suggestion/
You can search a broad term such an mlm and come up with a very long list. You can then narrow it down by searching for a more narrow keyword like mlm home business opportunity and come up with a shorter list, but with more long tail phrases.
Another top keyword research tool is WordTracker
By getting a 1 week trial you can put together the top keywords for your campaign and spend some time refining it and putting them in your campaign.
Remember your goal is to get your ad on the search page for as many keywords for the least amount of money that you can afford.