Classified Advertising

Classified ads, when used effectively, can be one of the quickest and least expensive ways to attract prospects, customers and increase sales. A well-written classified ad can generate hundreds of thousands in sales, while only costing you pennies to run. In fact, you can even find good places to run your ads for free.

Unfortunately, most people underestimate the pulling power of classified ads. They think classified ads are for selling appliances, cars or finding jobs. They don’t often think about it for expanding a business. The fact is, classified ads can and have been used to launch and operate multi-million million-dollar businesses. In fact, many businesses rely exclusively on these small, low cost ads to generate all of their sales. The reason is simple; they work!

Newspaper Classifieds:

Almost every newspaper (the printed variety) has an online presence these days. Most of them will accept classified ads for their online edition only if you are running an ad in their print edition. But they generally charge little or nothing extra to run your ad online. If you keep your ad short you can get a place in both editions for a modest fee, even in some of the bigger city papers. This gives excellent regional visibility for your ad and very good “bang for your buck”. As with ezines, the people reading your ad are a more interested and targeted audience.

To find newspapers in your area, search the following newspaper database.

http://www.onlinenewspapers.com/

http://www.nationwideadvertising.com/

You can advertise anywhere in the world. This is a global business

Sample Ad Examples

Amazing Success System
Forget the rat race follow 100’s
Of other who work online.
http://www.amazingsuccesssystem.com/invite/username

Do They Guarantee Success?
The dream opportunity online
And we guarantee your success.
http://www.amazingsuccesssystem.com/invite/username

Automated Business
The internet gold rush is on
Come get your share.
http://www.amazingsuccesssystem.com/invite/username

Online Workers Needed
Forget the commute let us show
How to earn on the internet.
http://www.amazingsuccesssystem.com/invite/username

One common mistake people make when building their mlm business is not utilizing a signature file properly. In this training article we will discuss a very simple thing you can do to get exposure for your business on every email you send.

Depending on the email provider you use how you set this up could be a little bit different. In this example we will use Google which owns GMail and is one of the fastest growing email providers today.

1. First of all you need to log into your email account.

2. Then click on settings. Look for a box that says signature and check the box to include it on all emails you send.

3. Type in the following

- Your First and Last Name
- Your website Address
- Your Email Address

P.S. Write a short classified ad on your business and include the website url for people to click on. Make it proactive.

You might say something like:

Are you making all of the money you need. I invite you to visit
my website where I help ordinary people all over the world
make money in a very short time. You can do that here: –>
http://www.amazingsuccesssystem.com/invite/username

or

Does your home business guarantee you success?
Mine Does>
http://www.amazingsuccesssystem.com/invite/username

You can put anything you want. You can change it anytime you want as well. This allows you to promote different things at different times. Now here are a few basics to understand about signature files.

- A sig file is very powerful because it is non threatening. It is a way to invite someone to check out your mlm business without directly doing it.

- Include it on all emails as you never know who will read it and go to your website

- When corresponding with your mlm downline they watch what you do. When they see your sig file they will do the same thing. This is a very easy duplicatible thing to do.

- Understand the power of the P.S. The last thing a person will read is the p.s. Offer a short classified ad with a call to action. Use an arrow if you want to give an immediate reaction to click on your website which will generate traffic for your business.

The number one thing people use the internet for is sending email. By utilizing your email as a business tool you are adding one more proactive things to your business building arsenal.

If you do not have your signature file set up go do it now!

None of us can ever have enough leads for our business. If you are standing still you are going back words in your mlm business. We are going to discuss using articles on the internet to generate more leads for your business.

If you do not like to write or do not have time to write, you can always hire an article writer to do it for you. Here is one that I like to use.

http://www.bestarticles.net/articlealliance.html

Whether you write them or buy them an article offers you a great way to get traffic to your website. That traffic can turn into a lead, a customer, or even a new distributor for your downline.

The big key to writing articles is to make them informative and not just a long sales letter. Understand that people go online for information. Once you understand what they are looking for as it relates to your mlm business then you can write articles around that theme.

Over a period of time you will become an expert that people trust. You still have not written one sales ad. Just information articles on various keyword themes such as earn money online, how to start a home business, why network marketing, and so on.

How does this generate leads for you?

With every article you are allowed to create a resource box. This is a chance for you to tell a little about yourself and then give your website address for more information. Writing a good resource box that offers a little bit of excitement is as important as the article itself.

A boring resource box will not get you a click on your website address. Put yourself in the position of the reader and think about what would make you want to click on a website after you read an article.

One thing you can do is go to Ezinearticles.com and read a few articles that are similar to what you are going to write about. You do this to help come up with ideas to write about, and you can view the author’s resource box to get ideas for your own.

The other thing is getting your articles read. You can use a service such as SubmitYourArticle.com to submit your articles to directories or you can do it yourself. Targeting quality article directories is the key to having a chance to get your articles read.

Here are 5 top directories to submit to.

1. EzineArticles.com

2. IdeaMarketers.com

3. Moxie-Drive.com

4. GoArticles.com

5. SearchWarp.com

There are literally thousands of article directories so do not be afraid to submit to any of your favorites.

Article marketing is a free way to get traffic to your website and to get leads for your business. Use it as a part of your overall marketing strategy and you will have a long term solution to the problem of finding prospects for your mlm business.

Example Articles:

Example Article 1

MLM Sponsoring

The reason why a lot of people are not that successful with MLM’s is because of the failure in generating sufficient leads and not being able to teach those down the line how to do it.

The most important thing for the entrepreneur to have is good communication skills. This will make it easy for people to buy or even be recruited. The same thing goes when teaching those down link because with the proper training, these individuals won’t have a hard time doing the same thing.

Some people go straight to people and ask if the person is willing to join the network. This is not the proper thing to do especially when the individual has no idea yet what is being sold.

The right way to do it is to offer the product like how sales clerks sell this to a customer who just walked into a store. The benefits and features should be mentioned since this is the only way to show its value.

Once the customer has been hooked, the entrepreneur should proceed to the next step, which is recruiting the customer to join the group. This is better known as MLM sponsoring which is a business model that many companies use.

The entrepreneur should explain everything about the business even if the company will be the one that will also orient the new recruit. The best way to practice this is by accompanying the individual during the first few sales until it is time to invite someone else.

Some experts believe that MLM sponsoring works best by getting out of one’s comfort zone and working with strangers. This is because it is hard to get friends and neighbors who know the individual all too well who has not yet been able to achieve greater heights.

This means using leads to get in touch with other people in the community. If this has worked, it is time to go back to those who live nearby since the word has spread of how successful one has become.

MLM sponsoring also involves a personal touch. This is for two reasons. One, this is in order to keep it real. Surely some people have experienced how nice someone is just to get something and then the person is gone. It is a reality and there are those in the world that are like that.

Two, a stranger will not be able to open up to someone without a certain level of trust. One way the entrepreneur can do this is by helping the potential recruit achieve one’s potential. If giving a job is what it takes to get the individual on board, so be it because the act of helping someone will always be remembered perhaps until the debt has been paid.

By following the two steps for MLM sponsoring, the entrepreneur will always have loyal people by one’s side at all times. By imparting this technique to the agents, these individuals will also be able to have people down the line who will also be as determined as the other to make the business work.

Friends can be good business partners and vice versa. Although it may take some time to master, those who do it well will be able to see how effective it is in keeping this relationship alive.

Shane Woods is a top internet marketer and is building a huge MLM Business if you would like to join Shane’s top internet marketing team please visit http://www.amazingsuccesssystem.com/invite/username

Example Article 2

Using a Blog to Generate Leads for an MLM Business

By now, you should have some idea of what a ‘blog’ is. To keep it simple, a blog is sort of an online journal – which may include text entries called posts, videos, audio, photos and other web links.

A blog is mostly about a person’s daily experiences, however, there are blogs which cater to a wide array of the ‘blogging’ public – ranging from topics like food, different crafts, health, family, politics, spirituality, books or movies – almost anything under the sun.

Because of the immense popularity of blogging, it is being practiced by millions of online users all over the world. This popularity and the widespread awareness of blogging is now being used by business owners as a means to reach out a particular market and earn an income for their business.

‘The ABC’s of MLM’

MLM stands for multi-level marketing. Many network marketers have seen the opportunity of the blog and is using it as their weapon to target a specific market.

Network marketing is a business technique used by entrepreneurs to increase their profits.

Business owners use different ways to generate leads and increase their business. If you are just starting out in business, you make use of the following ways to generate leads and increase your earnings:

1. Advertising

Google Adsense is the most popular way of generating income through blogs. Here, the blogger who posts entries on his or her web site makes use of the opportunities given by Google AdSense ads.

If, for example, you have a personal blog and there are AdSense ads related to the topic that you often write about, each “click” on the ad posted on your blog will earn you an income from Google – from as as low as a couple of cents to as high as hundreds of dollars a day – depending on the amount of traffic as well as your own techniques is using Google AdSense to your advantage.

2. Article writing

Online users scourge the Internet for information. If you have a lot of articles on your web site, you can generate a lot of leads for your business.

If you can get people to personally request information from you, there is an even higher chance of you getting leads. There are also companies or service providers who can generate leads and promote your web site for you.

3. Web site building

If you have a web site for your business, you can easily optimize it to generate leads so that you can advertise, post articles and build customer rapport and interaction through message postings.

‘Network Marketing Success’

The traditional method of network marketing is by spending hours on the phone calling prospects, convincing them and turning them into clients. Out of these leads that you generate, you can recruit representatives to further increase your profits from your home business.

Keeping customers happy, gaining their trust and building a strong relationship with them are just some of the things to remember with network marketing.

Once you have gathered enough leads using either purchasing or generating your own leads – then you have to know what to do with it. There is such a thing as a ‘bad lead’ where you will get prospect objections and rejections.

There is a disadvantage in getting the services of a lead generation company since some of them might sell re-used leads – which you will not get to discover until it is too late.

Also, in network marketing, it is important to learn how you can get your prospects to always say yes, instead of hearing a bunch of no’s from prospects. In addition, you need to make sure that your advertising money is worth it.

‘How to Use Blogs to Generate Leads for an MLM Business’

With Internet marketing, you have to be innovative and find ways to develop a well-thought out promotional campaign.

However, you cannot predict the results. You may have an extremely profitable and successful promotional campaign one time and then completely fail the next time.

With the popularity of blogging, you can use this in expanding your business and generating leads.

For example, if you are an entrepreneur who has a small jewelry business, you can have a blog where users interested in jewelry or jewelry-making can post their comments.

Being a small-scale entrepreneur, you need to market and promote your business. You can easily do this and generate a lot of lead by having the visitors on your blog post comments and address their questions and feedbacks to you, personally.

This would not just add on to your lead but also give you a feedback of what most of your prospective customers want or need.

With the use of a client-specific blog, multi-level marketers and business owners can easily generate leads, contact prospects, turn these leads into sales and watch their profits increase.

Shane Woods is a top internet marketer and is building a huge MLM Business if you would like to join Shane’s top internet marketing team please visit http://www.amazingsuccesssystem.com/invite/username

A blog is an online diary of your thoughts where people can come and share comments, read, interact with you, and even buy things. A blog can also be a terrific source for leads for your mlm business. Here is how you could do that.

First of all you can add a sign up form on the side bar of your blog to collect the name and email address of your blog visitor. You could offer a free report or ebook or something of value in exchange for their contact information. Maybe your upline or the company you are an mlm distributor for has something for you to give away also.

The point is you are trying to collect names for follow-up and you can use your blog as a way to do that. You would need an autoresponder as well. This gives you a chance to deliver the free information you promised.

It also gives you the opportunity to follow up and present more useful information. This is called relationship building and is an essential part of building a successful mlm business and converting some of your subscribers into distributors. It has been said a person has to hear about something up to 12 times before they act on it.

O.K. so now you have the basics down about how you do it. Let’s go back and talk some more about blogging. You can successfully use your blog to talk about your mlm business as well as other topics related to mlm as an industry, internet marketing, and other things related to home business and work at home.

Incorporating a strategy of offering free training and information is a great way to generate leads from your blog and the traffic you get to it. This is a very soft sell approach to giving first and receiving later.

Getting traffic to a blog is for another training article, but suffice it to say that you will need traffic. That means promoting your blog with every free, nearly free, and paid advertising method you can come up with and afford.

Generally setting up a Blogger.com is the fastest and easiest way to get a blog up and running. It is owned by Google and is very user friendly. For a little more comprehensive blogging platform look at setting up a hosting account and using WordPress. It offers many plugins that are very search engine friendly and make adding social bookmarking to your articles easy as well.

Because of the many benefits of blogging you should get one started and use it to generate mlm leads and to build a mailing list for future new distributors as well.

———

Setting up a Free Blog

Most blogs are now created using software or services designed specifically for this purpose. Some of the software is free. The easiest place to set up a free blog is Blogger.com which is owned by Google.

You can set up a blog with Blogger.com in five minutes or less. If you want to host it yourself you can do that or you can let Google host it for you. It only takes 3 steps to set your blog up with them and you get to choose the template you want.

Blogs offer you huge marketing potential if you use them right. They key to running a successful blog is to publish in it on a regular basis. If you can type you can blog. It really is as easy as putting your thoughts in your blog.

Before you officially launch your blog plan think about what you want in it. Keep in mind that you’ll want to include an easy way for readers to respond to the content on your blog. Most blogging software such as Blogger have this feature already built-in to your blog with an easy ON/OFF switch to allow or not allow reader interaction.

Let your downline know you have a blog and intend to use it to recruit new distributors as well as you will post product and distributor training updates in it.

Here are a couple other things to be sure and do when you post a blog.

1. You want to make sure you ping your posts. Pinging is done automatically on blogger when you set the ping box to yes. You will find this in the settings tab and then click on publish. You can use a service like Pingoat.com to ping your posts as well.

2. Join OnlyWire.com and bookmark your post to several social directories with one click. You will have to register with each directory one time first. Then submit your posts to over 15 directoires bringing you potential new visitors and business.

3. You can customize your blog if you are comfortable doing it.

Once you get your blog set up be sure and post articles in it on a regular basis. You can read more about blogging on just about internet marketing forum. this is a good skill to master as it can play an important role in helping you build your mlm business if you use it right.

Pay Per Click is an advertising model in which advertisers pay for click throughs to their website. Ads are served based on keywords or themes. It is also known as ppc ad or cost per click (cpc advertising). Let’s look at how you could use ppc advertising to generate leads for your mlm.

One of the biggest benefits of pay per click advertising is how quickly you can be on page one of a search engine. One of the most popular ppc programs is Google Adwords. You can set up a campaign and be on page one for Google for targeted keywords and getting leads in less than one hour.

The basics you need to know are.

1. What is your monthly or daily budget

2. What keywords are you targeting

3. What is the classified ad copy

4. What is the website address you are promoting

It is strongly suggested that you have a landing page that you send your traffic to when they click. I use the Amazing Success System for my Landing Pages. Using the direct sale replicated website most mlm companies give you is a bad idea because traffic comes and goes without any way for you to capture it for future follow up.

Because you do not know how many visitors it takes to get a sale you want to concentrate on getting the lead.

The real key to pay per click advertising is getting the most amount of traffic for the least amount of money. Remember, you are going to be billed for every click so the trick is to get the highest number of clicks for the lowest possible amount of money.

It is still possible to get bids as low as .05 cents per click with many search engines. It all depends on the keywords. A word like mlm might go for one dollar a click where the words mlm home business opportunity might be .10 cents.

As a general rule the longer the keyword phrase the less the cost per click. It will be worth your while to go to Wordtracker.com and take a one week subscription for $30. Use this week to develop a list of hundreds and thousands of potential keywords to bid on.

Explore variations of popular keywords in the niche of your mlm. You can develop a list around words like mlm, network marketing, multi level marketing, home business, home based business, internet marketing, work at home, make money, earn money, and others.

Dig deep and come up with words that are being searched every month online. Even words getting only a few searches are potential traffic and can end up costing you less. As you build your list increase the number of words you are bidding on.

Over a period of time your goal is to come up with statistics that show you how many clicks does it take to get a lead. How many leads does it take to get a new distributor. You can eventually arrive at your cost per distributor and then use that to either increase or decrease your monthly budget for pay per click advertising.

Here are some of the pay per click search engines I use.

Google- http://www.google.com/intl/en/ads/

MSN- http://startadcenter.com/inexpMar_src/

Yahoo- http://searchmarketing.yahoo.com/

——————————————————————————————-

Setting up Google Adwords and Tips For Finding Keywords

Google Adwords is a pay per click advertising program where you can create your own ads and bid on keywords relative to your mlm business. Here are the basics of setting up your own campaign on Google Adwords and where to find the best keywords to bid on.

The first thing to do is to open an account with Google. Here’s how you do that.

1. Go to www.google.com

2. Click on the “Advertising Programs” link just below the search box.

3. Click on the “Google Adwords” link

4. Now you will get a page that allows you to register for an Adwords account - go through it step by step to create it.

Once you’ve opened your account, the next thing to do is to educate yourself on how to use the Adwords. There are various rules that need to be followed as well as a number of tools to learn about.

Because we are talking about your money it is worth it to take as much time as you need to become familiar with how to use Adwords to your best advantage. Google tutorials are available right there on the site.

If you really want to get into the ins and outs of Google Adwords order a copy of Perry Marshall’s ebook “The Definitive Guide To Google Adwords.

http://perrymarshall.com/google/

Getting the right keywords is an important step. Here is one tool Google offers to build your keyword list.

https://adwords.google.com/select/KeywordToolExternal

Today people are searching the internet in what is labled long tail phrases. We used to type network marketing. Now we type best network marketing internet business. Knowing what is being searched is important because you want your Adwords that you bid on to include as many keywords as possible.

The other thing is longer keywords generally cost less to bid on. The more often a word is searched the more you pay for it. If it costs $1.00 a click for the word mlm and only .10 cents for mlm internet home business how can you get more traffic for the same amount of money.

If a keyword only costs .10 cents you can get 10 clicks for $1. Another way to view it is you can get 10 potential visitors versus just one. Pay per click advertising is no different than any other form of marketing. It is a numbers game and the more people you have visiting your mlm business, the better your chances of signing up more new distributors.

One free source for keyword research is found here at Overture:

http://inventory.overture.com/d/searchinventory/suggestion/

You can search a broad term such an mlm and come up with a very long list. You can then narrow it down by searching for a more narrow keyword like mlm home business opportunity and come up with a shorter list, but with more long tail phrases.

Another top keyword research tool is WordTracker

http://www.wordtracker.com

By getting a 1 week trial you can put together the top keywords for your campaign and spend some time refining it and putting them in your campaign.

Remember your goal is to get your ad on the search page for as many keywords for the least amount of money that you can afford.

Forums or discussion groups are a great source of training for yourself as well as a never ending supply of leads for your MLM. If you are not familiar with forums or how to use them to get leads for your business I want to go into that now.

A online forum is public meeting place for open discussion of various topics. You join a forum to be part of the discussion. You can join forums that offer mlm and network marketing groups or go to a more broad forum such as internet marketing.

Many forums have several topics that provide prospects for your business as they are all online marketers looking to make more money. Some of them could have previous experience in mlm, but many of them will not.

To join a forum just takes a couple of minutes. You will register with your personal information. You can create a user name and your website address as well. Once you are approved you can go back and edit your profile to include more in depth personal information.

You can also include a signature file if the forum allows one. This will be a short 2-4 lines that you can include your name, website url, and a short ad on your business. Hyperlinking keywords is another way to get traffic for specific words by sending that link to your website url.

Example:

To The Top,
Shane Woods

Does your home business guarantee you success?
Mine Does>
http://www.amazingsuccesssystem.com/invite/username

You should be sure and read the forum rules and FAQ section before you start posting in a forum. One of the biggest no-no’s is making your post advertorial in nature. The other is including your website url in your posts. That is what your sig file is for.

Forum marketing takes some time and effort to begin to pay off for you and generate leads for your mlm business. You have to become a part of the forum. The only way to do this is beiinvolved in the dscussions. Posting questions and answering posts is how you do this.

Over time the number of posts you do will begin to add up. Other members get used to seeing you and you will start to develop relationships with them. Some of them will click on your website and visit it. As they do you will get new prospects, leads, customers, and distributors.

Here are 2 websites to find the best forums to join:

IM4Newbies

Talk Gold

Forum marketing is great for mlm distributors who have more time than money to build their business. Use it to generate leads and traffic to your website.